Case Studies

Emotional response in practice across complex, real-world marketing decisions.

The following signals represent real engagements where neuroscience-led insight directly informed marketing strategy and execution. Details are anonymized to protect client confidentiality.

87.5% Lead Increase

Large Membership-Based Organization

Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized — resulting in an 87.5% increase in qualified membership leads. National leadership declared it the "best marketing campaign" the organization had ever run.

325% Traffic Increase YoY

Statewide Online Education Provider

In just three weeks, the campaign drove 126,000 new visitors — a 325% increase year-over-year. This new traffic drove awareness of options available to new families, ultimately resulting in hundreds of new enrollments in less than three weeks.

360° Market Analysis

Comprehensive Cosmetic Market Analysis

A multi-cultural neuroscience study uncovered emotional response patterns across women of different ethnicities and age ranges — informing retail and e-commerce pricing analysis and giving leadership clear direction for product positioning and market expansion.

3x Higher CTR

Niche California Real Estate Market

Neuroscience-backed messaging propelled organic search to first position on Google, outranking established competitors. A hyper-targeted programmatic campaign — using geo, income, and interest targeting — achieved click-through rates 3x above average, while 85 efficiently produced ads across multiple concepts strengthened brand messaging resonance.

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