Case Studies
Emotional response in practice across complex, real-world marketing decisions.
The following signals represent real engagements where neuroscience-led insight directly informed marketing strategy and execution. Details are anonymized to protect client confidentiality.
Large Membership-Based Organization
Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized, resulting in an 87.5% increase in qualified membership leads. National leadership declared it the "best marketing campaign" the organization had ever run.
Statewide Online Education Provider
In just three weeks, the campaign drove 126,000 new visitors, a 325% increase year-over-year. This new traffic drove awareness of options available to new families, ultimately resulting in hundreds of new enrollments in less than three weeks.
Comprehensive Cosmetic Market Analysis
A multi-cultural neuroscience study uncovered emotional response patterns across women of different ethnicities and age ranges, informing retail and e-commerce pricing analysis and giving leadership clear direction for product positioning and market expansion.
Niche California Real Estate Market
Neuroscience-backed messaging propelled organic search to first position on Google, outranking established competitors. A hyper-targeted programmatic campaign using geo, income, and interest targeting achieved click-through rates 3x above average, while 85 efficiently produced ads across multiple concepts strengthened brand messaging resonance.
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