Most marketing asks what people click on. We ask what makes them care in the first place.
Supernova was founded on a simple belief: marketing works best when it aligns with how the human brain actually functions.
In an industry dominated by dashboards, clicks, and short-term optimization, Supernova brings neuroscience back to the center of decision making. We focus on understanding how people truly perceive, feel, and respond, and we connect those emotional signals directly to media execution at scale.
By combining human neuroscience with advanced technology, Supernova helps brands move beyond surface-level metrics and assumptions. We measure what drives attention, memory, and action so marketing becomes more natural, more effective, and more human.
Our mission is to help brands create meaningful connections, accelerate movement across the funnel, and grow with confidence, guided by science rather than guesswork. We believe every business deserves access to a deeper understanding of their customers as humans, not just as data points.
Johan Gunawan, Founder & CEO
With over two decades of experience across brand strategy, digital advertising, and data-driven marketing, Johan has focused his career on one fundamental question: why people respond to what they see, and how brands can act on that insight responsibly and effectively.
After years of watching organizations rely on metrics that were easy to measure but disconnected from human behavior, Johan founded Supernova to bridge the gap between emotional understanding and scalable execution. His vision was to create a platform that respects human cognition while delivering clarity, accountability, and measurable business impact.
Today, Johan continues to guide Supernova's direction, ensuring the platform remains grounded in neuroscience, driven by innovation, and aligned with a human-first philosophy.
2021
1221 Brickell Avenue
Miami, FL 33131
Most marketing is optimized for spreadsheets, not humans. We'd rather optimize for reality. Let's talk.
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