How Supernova Works

A unified system that connects neuroscience insight directly to marketing execution — with nothing lost in translation.

The Supernova System

How neuroscience insight flows from research to activation.

Inputs

Consumers & Audience
Brand & Creative Assets
50+ Neuroscience metrics
7+ Core emotions
Real Human Data

Supernova Platform

Neuroscience Brand Study Implicit brand perception
Neuroscience Creative Analysis Emotional response testing
Brand Cosmos Brand health monitoring
Hydra Agile creative system
DSP Media buying platform

Consumer Impact

Emotional Response Measured & Optimized
Brand Lift Validated Before Media Spend
Purchase Intent Validated Before Scale

The Neuroscience Marketing Blueprint

A systematic approach to understanding and activating emotional response.

01

Gather Real Human Response

Collect implicit and emotional response data from real consumers using neuroscience methodologies — not surveys or focus groups.

EEG Eye Tracking Implicit Response Facial Coding
02

Measure Across 50+ Metrics

Analyze attention, memory encoding, emotional valence, cognitive load, and 7 core emotional dimensions with scientific precision.

Attention & Focus
Memory Encoding
Emotional Response
03

Generate Actionable Insights

Transform raw neuroscience data into clear recommendations for creative optimization, audience targeting, and media strategy.

Creative adjustments
Audience signals
Media recommendations
04

Activate Through Integrated DSP

Execute media buys directly informed by neuroscience insight — no translation loss between research and activation. Or use your own preferred DSP.

Insight → Strategy → Execution
05

Monitor & Iterate

Continuously track brand health, creative performance, and market signals. Adapt quickly with agile creative capabilities.

Continuous Optimization

Ready to See It in Action?

Let's discuss how Supernova neuroscience marketing blueprint can power your growth.

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