Neuroscience Marketing. Moves emotion. Optimizes persuasion.
The science behind your next breakthrough.
Supernova measures how people really feel, and uses that emotional insight to optimize your creative and media for persuasion. Nothing lost in translation.
"For years, marketing budgets vanished into complexity and guesswork for results they didn't deliver. A team of neuroscientists and marketers broke out of the traditional workflow to build something different. Today, still challenging the status quo, they turn emotional insight into marketing that performs. If you have a problem, if old methods can't solve it, and if you can find them... maybe you should hire Supernova."
Neuroscience-Powered Services
Three integrated capabilities. One unified approach to marketing effectiveness.
Neuroscience Brand Study
Understand how your brand, product/services, pricing, ambassadors, messaging, etc. resonate with people's feelings and perceptions. We measure 50+ neuroscience signals and 7 emotions, instead of what people say or prefer.
Neuroscience-LedNeuroscience Creative Analysis
Creative strategy and production informed by neuroscience insight. We analyze and/or build assets designed to drive emotional response. Know the best performing creative for any media channel, format, and audience before spending your precious marketing dollars on paid media.
Insight-DrivenMedia Buying
Activate insights directly through our proprietary DSP, or use your own. No translation loss between what you learn and how you execute, with no minimum spend.
Neurocontext AudienceThe Supernova Difference
A unified approach to understanding and activating marketing effectiveness.
The Challenge
Traditional research struggles to capture emotional response. Emotion drives attention, memory, and choice, yet most research wasn't designed to measure it.
Emotional Response First
We measure how marketing is felt before it is scaled. Human cognition over assumptions: attention, salience, and implicit response.
Nothing Lost in Translation
Insight degrades in traditional workflows. Supernova prevents that, carrying neuroscience insight to outcome without distortion.
Seamless Activation
Proprietary DSP or bring your own, no minimum spend, free-form audiences, AI-enabled analysis across 270+ datasets, privacy-forward.
Brand Cosmos
Brand performance at the intersection of market signals, public sentiment, and emotional response.
Hydra
Agile creative capability that allows teams to adapt when emotional response signals change.
A Better Way Forward
The traditional marketing workflow is broken. We fixed it.
- ✕Fragmented vendors, siloed data
- ✕Weeks or months to execute
- ✕Insight lost in translation
- ✕Costly, Enterprise-level pricing
- ✓One unified system, zero translation loss
- ✓Agile turnaround in days, not months
- ✓Neuroscience insight drives every decision
- ✓Accessible to businesses of all sizes
From small business to multi-billion dollar enterprise, neuroscience-led marketing you can actually afford.
Case Studies
Emotional response in practice across complex, real-world marketing decisions.
Large Membership-Based Organization
Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized, resulting in an 87.5% increase in qualified membership leads. National leadership declared it the "best marketing campaign" the organization had ever run.
Statewide Online Education Provider
In just three weeks, the campaign drove 126,000 new visitors, a 325% increase year-over-year. This new traffic drove awareness of options available to new families, ultimately resulting in hundreds of new enrollments in less than three weeks.
Comprehensive Cosmetic Market Analysis
A multi-cultural neuroscience study uncovered emotional response patterns across women of different ethnicities and age ranges, informing retail and e-commerce pricing analysis and giving leadership clear direction for product positioning and market expansion.
Niche California Real Estate Market
Neuroscience-backed messaging propelled organic search to first position on Google, outranking established competitors. A hyper-targeted programmatic campaign using geo, income, and interest targeting achieved click-through rates 3x above average, while 85 efficiently produced ads across multiple concepts strengthened brand messaging resonance.
Start With a
Conversation
Most marketing is optimized for spreadsheets, not humans. We'd rather optimize for reality. Let's talk.