The Science Behind Your Next Breakthrough.
Supernova connects emotional response insight directly to media execution — combining human neuroscience with scalable technology.
Built by humans. For humans. AI-enabled — not AI-driven.
"For years, marketing budgets vanished into complexity and guesswork for results they didn't deliver. A team of neuroscientists and marketers broke out of the traditional workflow to build something different. Today, still challenging the status quo, they turn emotional insight into marketing that performs. If you have a problem, if old methods can't solve it, and if you can find them... maybe you should hire Supernova."
Three integrated capabilities. One unified approach to marketing effectiveness.
Understand how your brand and creative are truly perceived. We measure emotional response, attention, and implicit associations — not just what people say.
Neuroscience-LedCreative strategy and production informed by neuroscience insight. We build assets designed to drive emotional response — validated before launch.
Insight-DrivenActivate insights directly through our proprietary DSP — or use your own. No translation loss between what you learn and how you execute, with no minimum spend.
Direct ActivationA unified approach to understanding and activating marketing effectiveness.
Traditional research struggles to capture emotional response. Emotion drives attention, memory, and choice — most research wasn't designed to measure it.
We measure how marketing is felt before it is scaled. Human cognition over assumptions — attention, salience, and implicit response.
Insight degrades in traditional workflows. Supernova prevents that — from neuroscience insight to outcome without distortion.
Proprietary DSP or bring your own, no minimum spend, free-form audiences, AI-enabled analysis across 270+ datasets, privacy-forward.
Brand performance at the intersection of market signals, public sentiment, and emotional response.
Agile creative capability that allows teams to adapt when emotional response signals change.
The traditional marketing workflow is broken. We fixed it.
Emotional response in practice across complex, real-world marketing decisions.
Large Membership-Based Organization
Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized — resulting in an 87.5% increase in qualified membership leads. National leadership declared it the "best marketing campaign" the organization had ever run.
Statewide Online Education Provider
In just three weeks, the campaign drove 126,000 new visitors — a 325% increase year-over-year. This new traffic drove awareness of options available to new families, ultimately resulting in hundreds of new enrollments in less than three weeks.
Comprehensive Cosmetic Market Analysis
A multi-cultural neuroscience study uncovered emotional response patterns across women of different ethnicities and age ranges — informing retail and e-commerce pricing analysis and giving leadership clear direction for product positioning and market expansion.
Niche California Real Estate Market
Neuroscience-backed messaging propelled organic search to first position on Google, outranking established competitors. A hyper-targeted programmatic campaign — using geo, income, and interest targeting — achieved click-through rates 3x above average, while 85 efficiently produced ads across multiple concepts strengthened brand messaging resonance.
Most marketing is optimized for spreadsheets, not humans. We'd rather optimize for reality. Let's talk.
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