How Consumers Feel
About What You Say
Supernova Neuro-DSP brings the next era of advertising technology that reflects the intuition, creativity and speed of the human mind.
How Consumers Feel
What Is a Neuroscience Brand Study?
The neuroscience brand study analyzes your entire brand language, brand personality, brand messaging, and measures the strength of the emotional connection with consumers. This goes beyond consumer preference. It is a matter of what you say and how it makes consumers feel.
Discover the mind-heart-wallet connection of the subconscious where emotion is key. |
Survey PanelThe neuroscience brand study is conducted with a professionally-sourced survey panel. Compared to other market research / brand studies, our neuroscience requires less survey participants without sacrificing accuracy. This means faster turnaround time.
Data Science with Arficial Intelligence.The scientific data of your brand language assessment is thorough and sophisticated. It is packed with emotional response data, including primary and secondary emotion. We use the discipline of data science with AI to discover and eliminate "noise" in the dataset, instead of using a statistical analysis.
Be a Multi-Dimensional MarketerThe neuroscience brand study result gives insights on the best brand messaging for a specific audience and its related dimension. For example, an audience segment is an ethnicity, and its related dimension is gender. Imagine being able to tailor your brand messaging on a multi-dimensional level using emotion as the path to the subconscious.
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Supernova Advertising Inc.We are a team of ad-tech veterans with a vision to develop a sophisticated digital advertising platform that combines the scientific discipline of neuroscience for omnichannel programmatic advertising. The future of advertising leverages real scientific data to discover and determine the best brand messaging, and deliver it at scale in a cookieless environment with multiple ad channels.
Supernova Advertising Inc. 1221 BRICKELL AVE STE 900 MIAMI, FL 33131 |
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